the good, the bad and the ugly
We have developed, devised and delivered loads of really cool PR and social campaigns for well-known food and retail brands. What we can't show you are the negative stories we stopped from getting into the press and the crisies we averted, but trust us, there are lots. Here are a few of our proudest moments...
Asda Wonky Veg
leading the food waste debate, one wonky carrot at a time
Devised, developed and launched the multi-award winning Asda Wonky Fruit & Veg range after spotting an opportunity to tackle the agricultural food waste issue.
Partnered with Jamie Oliver on Friday Night Feast and subsequently launched one of the biggest and most successful food waste products of recent years, generating millions of pounds of national and global coverage.
Helped the proper Lancashire pie baker get its northern heartland customers to fall back in love with the brand.
Kick-started a regional PR and social campaign to celebrate the pie-maker's roots and engage with pie-lovers both instore and in chippies. Generated a pie-tastic amount of coverage and drove social engagement exceeding that of the big national pie brands with a range of low-budget clever campaigns.
Matthew Walker Puddings
Teamed up with the biggest pudding company in the UK to create National Pudding Day in partnership with Great British Bake Off winner, Frances Quinn.
Developed trend stories around "blinging up" your puddings and convinced national supermarkets to join in. Gained national news and features coverage and lots of social chatter which helped the business generate a 3 percent increase in sales.