Honey Thief

Naughty by nature and delicious by design, Honey Thief is the UK’s first hard honey liqueur brand.

Crafted in the wilds of beautiful Yorkshire and made from 100% sustainable, ethically sourced European honey, this bold, boozy nectar is the drink of the moment.

We helped launch the brand to press with the help of the Honey Thief mascot, Arthur The Bear as well as creating a suite of delicious cocktail recipes with award-winning mixologist Jame Stephenson. We jumped on the ‘hot honey’ trend with a spicy honey cocktail, inspired with spooky serves and festive gifting features.

The PR campaign reached more than 90m people. It helped drive excitement for the brand as it grew its listings with features in a range of national, regional and trade press. The future is sweet for the Honey Thief.