About Us

We are senior team of food, drink and lifestyle communications experts who love crafting delicious campaigns that make brands famous.

Vickie Rogerson

MD & Founder

Vickie is a bona fide food PR legend, blending more than two decades of big-brand comms expertise with an instinct for stories that actually make people care. She’s worked across top agencies, spent eight years leading Food & BWS PR at Asda, and knows the food and drink world inside out.

A passionate cheerleader for the industry and the brilliant people who make it so delicious, she brings the same unabashed enthusiasm to food start-ups, restaurants, charities and household-name brands alike.

She launched North PR after seeing too many food brands handed shiny campaigns that missed the mark. Her mission has always been to bring smart, sector-savvy PR to the people who make the good stuff, and have some fun along the way.

Danielle Tingey

Client Services Director

Danielle is our resident lifestyle PR genius, bringing more than 20 years of comms expertise and a sharp eye for stories that land. With deep experience across the retail and lifestyle sectors, she’s fluent in both consumer and B2B communications and has a knack for making brands feel instantly relevant.

Her skill set covers everything from press office management and influencer outreach to campaign planning, event delivery and content that actually earns attention.

Danielle has steered standout projects including the reintroduction of La Redoute to the UK media, Morrisons’ Store of the Future concept and Iceland’s Power of Frozen campaign.

Cara Haigh

Consumer PR Consultant

Cara is a PR and copywriting powerhouse with more than 17 years of experience creating campaigns that make people stop, think and take action. She’s worked across hospitality, healthcare and food & drink , delivering standout stories for both B2B and B2C brands.

From securing national headlines to launching must-attend events and crafting content that cuts through the noise, she blends creativity with sharp media know-how to position brands as ones to watch.

Her client experience includes Specsavers, Keepmoat Homes, Butterkist, Prezzo, The Ivy Collection, Iceland, Harrison Spinks, Energizer, Michelin, Lynx and more.

Sarah Ollington

Food PR Consultant

With 14 years of PR experience and a sharp focus on food & drink, Sarah knows exactly how to get meaningful results for clients. She’s a pro at creative campaign planning and event execution, backed by a seriously strong black book of lifestyle and food & drink journalists who pick up the phone when she calls.

Sarah has delivered standout work for brands including Reese’s, Beyond Meat, Cambridge Distillery, National BBQ Week and Budvar.

Sarah Wheeler

Trade PR Specialist

Sarah is a seasoned PR pro and former journalist with a talent for delivering content-led, results-driven campaigns that genuinely move the needle. She’s worked across both B2B and B2C, supporting brands from FTSE 100 giants to ambitious SMEs, always with a focus on high-quality, measurable impact.

At North PR, Sarah leads our trade PR work across FMCG, foodservice, retail and drinks, bringing sharp strategic thinking and a newsroom instinct for stories that land.

Eve Deasy

Drinks PR Consultant

Eve is a highly experienced PR consultant with 25 years under her belt, working across the food & drink, BWS, hospitality and health & fitness sectors. She supports North PR’s drinks brands with sharp consumer instincts, strong news sense and bold media relations.

Her work spans creative campaigns, strategy, copywriting and social media, supporting start-ups, independents and global brands alike with the same energy and precision.

Emma Thomas

Creative consultant

With 16 years of PR experience and a specialism in creative food & drink activations, Emma makes sure every campaign lands with impact. She blends engaging storytelling with smart, memorable experiential ideas, all delivered to the highest standard and using the latest production techniques.

Emma is constantly tuned in to cultural and food trends, and keeps close connections with emerging influencers to help maximise organic social reach.

Clive Goldstein

NED

Clive is an experienced Non-Executive Director and Board Advisor with a strong track record in driving growth, profitability and performance improvement. He supports North PR with service delivery, process management, staff development, positioning and leadership mentoring, as well as consulting on strategic projects to maximise outcomes.

With deep expertise in marketing, brand strategy, advertising and agency management, she brings more than 30 years of blue-chip brand and communications experience, including serving as MD of the award-winning Union agency in Leeds, alongside senior roles at major UK integrated agencies, Saatchi Group and DDB London.