Boka

Boka produces the only 100% green traffic light cereal bar range in the UK, which is both healthy and delicious.We have supported the brand with trade, business and consumer PR to build brand profile and consumer understanding and ultimately, punch above their weight.

We positioned them front and centre of the HFSS regulation debate in trade press by advocating them as a healthy delicious brand, but also calling out the food industry for misleading consumers with disparate labelling.

Our thought-leadership approach was featured in the Grocer multiple times along a raft of trade titles.

We also launched the range to consumer food and lifestyle media with a Green Light to Back to School Snacking campaign which resulted in blanket coverage.