We’ve worked with alcohol-free craft drinks brand Drynks Unlimited since 2019, helping the brand to launch its Smashed range of 0% beer, lagers and ciders. We have been a key part of championing the brand as the only independent UK 0% brewer which makes the world’s only range of truly alcohol-free drinks, all of which start life as real British craft beer, lagers and ciders.
We developed compelling consumer campaigns focused around key trading periods such as Dry January and Stoptober, working with influencers to create engaging and relevant content and securing media coverage in the national press and broadcast channels. Focusing our media relations on sampling and the careful production of the product, we have successfully managed to raise the brand profile and credibility of Drynks. We have gained glowing feedback and ratings from journalists on the quality of Smashed 0% drinks and this has translated into some fantastic coverage for the brand across every national newspaper.
We have also profiled the founder, Richard Clark across national business and trade press, giving him a voice in the industry on relevant issues as well as a chance to tell his entrepreneurial story. Drynks has had heaps of coverage including The One Show, Saturday Kitchen and we also supported them with their stint on Dragons’ Den.