We’ve been hugely impressed with North PR’s proactive and passionate response to working with the Rethink Food Team.
They fully support our mission, understand the challenges we face, and consistently provide strategic guidance and valuable advice. As a trusted extension of our team, we engage them on a project basis to support us at key milestones.
Their deep knowledge of the food sector - and the people within it - is second to none. Not only have they raised our profile through the delivery of print and broadcast press coverage across regional and national press, they’ve generously opened their network of contacts to us, creating new opportunities and visibility.
"North PR has been a great partner for Shepherds Purse Cheeses, proactive, and genuinely invested in helping us build our profile in a way that feels true to our brand.
They’ve consistently brought strong media relationships, and calm, persistent, organised execution. Whether it’s promoting Christmas offerings, award wins, supporting the Organic Blue launch, or helping us amplify key moments like our 35th anniversary and the Great Yorkshire Show, they’ve helped us turn what we do day-to-day into clear, compelling stories that land well with press and customers.
What we value most is their blend of creativity and practicality: they’re quick to respond, easy to work with, and they understand the nuances of artisan cheese, farming, family business, and provenance, which means the coverage we achieve feels credible, not forced. We see North PR as an extension of our team and would happily recommend them to any ambitious food or drink brand wanting thoughtful PR that actually delivers."
The team at North PR came onboard to support the Aqua Pura brand in the build-up and during its relaunch. Delivering a 360 degree campaign, it amplified our narrative to reach important trade features to engage vital stakeholders as well as elevating our regional community engagement to deliver a consistent drum beat of feel good stories.
"Then when it came to the relaunch, they hired a comedian to create hilarious content and noise on the Northern Line bringing to life our brand proposition, in a fully integrated way with our advertising and social teams, with brilliant results that smashed all KPIs - all with just two weeks' notice. North PR is a team that can pick up a brief, roll up their sleeves and run with it.
As a business with 50 brands, we’ve been working with North PR to help keep our parent business and the brands we manage, in trade media. North PR have achieved this, and continue to help us raise the profile of our business and the brands we manage across a variety of trade publications. The combination of North PR’s good relationships with media, and their thorough grasp of what is newsworthy has helped us considerably.
“We worked with North PR to increase our awareness and support for our crowdfunding campaign. Vickie went truly above and beyond what we agreed to ensure a very successful campaign."
“Vickie and the team at North PR have worked with us over the last 18 months taking a seed of an idea into a hugely exciting campaign and movement for the food industry. Vickie is no nonsense in her approach, but hugely supportive and unafraid to challenge which adds so much more value beyond typical PR. She has helped us develop concepts and worked extremely closely with us throughout the process to ensure our ideas land with quite a complex audience. And if that weren't enough, she has her moments of comedy genius and great fun to work with!”
"The North PR team are true foodies. They live, breathe and talk passionately about food and applied that to my brand narrative too. Their ideas are strategic and smart and they have delivered engaging media campaigns across the national press that hit the spot in terms of our objectives. What's more they're great to work with and are a true extension to my team."
“Our relationship with the North PR team has developed well over the last few years. The team has supported us in defining the benefits and role of our brand and have taken that and delivered some excellent coverage and features in numerous publications. It feels like the North PR team is always one step ahead of our thinking and we are delighted with the results."
"North PR entirely understood our brief and came up with creative ways to communicate our narrative. This bolstered brand awareness and our consumers were left being able to identify with the love and integrity that goes into developing each of our products.
The team's passion for sustainability and all things food and drink shone through and made them a pleasure to work with."
"The North PR team are true perfectionists, a joy to work with and have bags of energy to boot. I called on them to help launch our franchise into the UK and every element of the campaign execution was carefully considered. From elevating the photocall, knowing who to invite, through to having detailed knowledge of the local and regional media landscape and trade sector press, every inch of our plan was delivered effortlessly and met our objectives.”
“We chose to work with the North PR team for a new product launch, and it was a great decision, as the whole process was seamless. Their communication throughout was second to none, friendly and professional and Danielle is a master at it and the enquiries kept flooding in.
We've seen some great results with them, and I wouldn't hesitate to recommend Vickie and her team. I know where I will be going for all my future PR needs.”
