We launched Epic Oats, a healthy oat pot brand to trade, business and consumer media securing them coverage in a range of key titles. Epic Oats is a first-to-market range of oat pots that innovatively combines granola in a top hat compartment for a quick and easy breakfast or snack on-the-go. The range is 100% HFSS approved with 100% green traffic light rating.
We worked closely with the founder, Daniel Knightly, to understand the key messaging of the brand, its objectives and target market, developing a cohesive communications strategy that was tailored to the key, relevant moments throughout the year. Tapping into the wider social conversation around healthy eating and introduction of HFSS guidelines, we helped position the product as a must-have product for health conscious people. We sparked conversation with journalists on the health, food and lifestyle desks of national newspapers, monthly magazines and key trade titles including The Grocer and Onboard Hospitality. We have secured national print media coverage in titles such as The Mirror, Metro and Daily Express with more to come.
Aside from product coverage, we have also supported the founder, Daniel Knightley, to develop his food entrepreneurial story who has an interesting background in aviation and acting. Daniel’s founder story coverage has helped to tell the backstory of where Epic Oats began, bringing a human-interest element to the story of the brand.