NutraTea

NutraTea blends modern nutritional science with Ayurvedic wisdom to create premium, functional herbal teas designed to support everyday wellbeing. Developed by pharmacists and nutritionists, every 100% natural blend is free from artificial oils and flavourings, crafted from ethically sourced botanicals, and packaged in fully biodegradable materials.

North PR was appointed with a dual remit. Firstly, to build brand awareness and grow NutraTea’s consumer community through strategic media outreach, brand partnerships and influencer engagement – spotlighting both the teas’ functional benefits and the wider shift towards holistic solutions for common ailments. Secondly, we were tasked with elevating NutraTea’s profile among buyers and retailers by securing high-impact trade and corporate coverage through news generation and profile-building opportunities.

Momentum has been strong. Within the first six months, we secured more than 50 pieces of coverage across top-tier consumer titles such as Condé Nast, The Sun and Apple News, alongside specialist and trade media including Wellbeing Magazine, Yoga Magazine, Speciality Food News and Beverage Daily.

Our campaign continues to position NutraTea as an innovator in the functional tea category, introducing the brand to hundreds of journalists and retail buyers and significantly expanding its market reach. As a result of this success, our initial six-month project was extended into a 12-month retained partnership.