Playmate?

Playmate chocolates spark conversations about sexual wellness and help foster intimacy and performance. Expertly crafted by an artisan chocolatier, these heart-shaped treats feature clinically proven natural aphrodisiacs and come in three deliciously tempting flavours that are perfect for sharing.

North PR was appointed and launched Playmate in time for Valentine’s Day, quickly securing national and regional media coverage in top outlets like Loaded, Broke, the Daily Star, Metro, and Lad Bible, achieving a readership reach of nearly 300,000.

The agency also drove data capture to aid this new brand’s e-marketing through competitions in Women’s Health, Red and Cosmopolitan, engaging potential customers and supporting Playmate’s digital strategy.