Yorkshire craft distillery, Sloemotion Distillery wanted to raise its profile for using foraged natural ingredients and launch its new mid-tier Finders Spirits range (rums, gins and vodkas).
In the middle of the Covid-19 pandemic we launched Finders to key national consumer media with a fun and breezy tone to tie into the at-home cocktail making trend. We secured coverage in 20+ national media titles for Finders which resulted in an uplift in sales online and extended listings.
We also developed campaigns to support Sloemotion’s green credentials. We launched a National Hedgerow Day to promote the countryside and secured them thought leadership articles on the negative climate impact of copper stills in Harpers Wine and Spirit.