We have worked with the pioneering British sustainable water brand, Water in a Box since 2019. We have felt privileged to be part of their journey which has seen them rise in popularity as the climate catastrophe becomes an even bigger concern and consumers look for more environmentally-friendly on-the-go drinks. Water in a Box is a sustainable and responsible British boxed water brand that uses 95% plant based materials in its fully recyclable cartons with spring water sourced from deep within the Somerset Mendip Hills.
We have worked closely with the brand to develop their key messaging to appeal to the environmentally conscious consumer, emphasising Water in a Box as a better alternative to plastic for when you’re on the go.
We have supported the brand across key trade media titles including The Grocer, FMCG CEO Magazine and Packaging News. We have secured key features and media opportunities which have positioned the brand as a true innovator in its sector and challenging the competition which is dominated by PET plastic bottles.
Our team wholeheartedly believes in the ethos of this product and it shows. We have secured widespread national and international coverage for the brand across trade and consumer titles which has been influential in increasing sales opportunities and the brand’s ability to position themselves as a relevant, 21st century product. Our consumer coverage has been a widespread range of titles directed at a variety of different audiences including the likes of the Mirror, Metro, BuzzFeed, Smiley News and more.