Wavey Ice is a Northern Irish drinks brand which was famous for its alcoholic Ice pops. The business was acquired in 2022 and it launched a new brand called Sips, a range of RTD cocktails in a ‘capri sun’ style pouch.
The brand launched a crowdfunding campaign in 2023 and needed help to drive awareness and investment in the brand.
We supported the crowdfunding with a solid trade and investor PR programme as well as launching Sips to national and regional consumer media.
We secured a raft of coverage in key trade titles which resulted in the brand overfunding AND securing their first retail listings. We also got Sips AF drinks in the hands of national lifestyle journalists securing some great reviews.