Yorkshire Dales Food & Drink Festival

We partnered with the UK’s largest food and drink festival, the Yorkshire Dales Food & Drink Festival, to build its profile regionally and nationally for its 2023 event. 

The festival is a family affair and is built through love and dedication to putting on the best event for its 33,000 visitors. 

We built a PR campaign around establishing the event as the biggest food festival in the UK, telling the story of its founders, celebrity chefs, producers, sponsors and music acts.

We secured the event 335 pieces of positive coverage reaching more than 3.6m people with a huge ROI of 2240%. The PR helped drive ticket sales and established it as the must-attend national festival in the heart of the Yorkshire Dales.