Zizzi launched a range of premium frozen pizza and pasta meals in 2020. It gained listings in Sainsbury’s and Tesco and sold more than 3m units in 12 months.
The products won awards and kick-started the trend for premium restaurant-quality meals in the supermarket freezer aisle.
We worked with the brand to upweight its profile in the trade press in order for it to reach more buyers and further grow its listings.
Our focus was on the Grocer and we secured them multiple stories as well as placing industry commentary in an array of features on the frozen category and pizza and pasta sectors.